For the men's jewelry market, the industry does not seem to give sufficient understanding. Focus on traditional markets in the struggle, the men's jewelry market is the operator intentionally or unintentionally ignored, or simply too busy to attend, and some even suspect that the formation of male jewelry market really. However, one can not ignore the fact that those who were known as the "new middle class" income at a group of men in abundance at the same time to grab the initiative in the fashion consumer.
Men's jewelry market, a deserted
Jewelry such as a natural born a woman, nowadays, women in the jewelry industry in the spring against the background of one group, men jewelry market all the more deserted. Successive days, the reporter visited the city's major shopping malls found that Ms. jewelry are placed in various prominent positions, and men's jewelry counters are popular.
"Mainly because of low awareness of men's, men's jewelry style update causing slower than the old style and so on." A large head Mr.Huang jewelry stores, said sales from the daily view, far less than men's jewelry Ladies Jewelry popular. At present the domestic men's jewelry market is relatively deserted, men's jewelry consumer attitudes need to be guided. Looking at the brand launch of men's jewelry styles, most are necklaces, rings, pendants. Jewelers, according to the person in charge of a brand, the brand of men's jewelry diamond ring currently mostly in recent years, no new launch. "Men's jewelry style update is very slow, many of which are introduced several years ago, not so fast lady jewelry updates." Introduce a jewelry salesperson.
Men become the main cause of consumer attitudes
Men's jewelry market, why not fire up? "The market is cold, with the male consumer attitudes are also related to more rational." Lee told reporters the industry, leading the men's jewelry business in less consumption did not work hard, in the style and marketing models to explore. How to make rational consumption and men to focus on jewelry, jewelry business development will become the key market for men. As to when a "warm spring" phenomenon, the industry optimistic estimates, and soon after the men's jewelry consumption will become the hot spot.
Insiders believe that, for now, the Emerald will be the highlight of the future demand for some time. "Like jade pendants, jade bracelets look very comfortable, not play the jewelry is very popular." Jewelry stores sell a large head Mr.Huang that women with the competitive jewelry market, male jewelry market much vast space, which for small and medium sized enterprises an opportunity jewelry.
Business confidence in future market
With the rise of the middle class, more and more men have started their own "face" attention. Improved quality of life of men is a clear emphasis on quality of life marked the beginning of clothing, perfume and other items began to demand attention to detail from a type to the elegance and refined direction.
Men and women different is that for the price do not care, but the appreciation for "the real thing," the jewelry, little to buy artificial jewelry. Titanium, rubber, light metal and other hard materials for the production of jewelry in particular is the best of their heart. While the men on the jewelry demand, but market limited choices. At any jewelry store, men's jewelry shop less often a showcase. Thus, men's jewelry market is booming, a great expansion of space. Many jewelry business analysis, currently on the market designed specifically for men, jewelry is relatively small, if you can deal with the mentality of women to design jewelry men jewelry, will greatly boost the market.
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