Dragon Gold jewelry consumption driven

Although there is no holiday on the first day of small businesses expect unrest there, but the steady growth in sales to merchants also ate pieces of "assurance", year on year sales increase at least 20%. Press survey found that, usually dressed as the main commodity is not too eye-catching performance, gold jewelry into this "promotion file," the biggest winner.


Gold jewelry sales good

Lippo Plaza yesterday afternoon in the "CTF", many customers locked out thousands of gold products directly, although the brand listed on yesterday's price of gold over 410 yuan / gram, more than the listing price of gold per gram in China for about 60 yuan higher than the , but its full promotional efforts hundred thousand dollars or less to attract a large number of those who patronize.

A customer from Baoying to Yang told reporters that he is to buy gold jewelry during the National Day of the marriage. Yesterday, he once more than two million purchase of thousands of gold jewelry. The reason is not selected, including diamonds inlaid jewelry class, because he valued the investment function of thousands of gold.

Purchasing Guide, according to the brand introduction, starting Friday, it launched gold bars and ornaments except outside the marketing, "arrived over 990 100" campaign is locked in the surrounding counties and the city of Yangzhou wedding consumer groups, but the total purchase limit in the 30 million or less. In addition to Chow Tai Fook, including winning numbers, the old temple and Baoqing, including gold and gold Chinese brands have launched their own marketing programs, excluding the price of gold has basically reached the minimum processing fee of 350 yuan / g, the upper and lower levels. 5 pm yesterday, the reporter learned from the Golden Eagle shop Wenchang, gold jewelry sales have exceeded 100 million, accounting for nearly 25% of retail sales. While at the same time, gold jewelry sales in the Living Mall stores has been accounted for as high as 50%.


Dressed in a little flat commodities results

Usually has been the focus of the major department stores sales, and promotional stall at the outstanding performance of the dress are commodities, the first day of holiday in a small flat.

Metropole reporter yesterday visited the city within a city, Lebin, Mao industry, Golden Eagle, Times Square, Fort Worth a few thousand large department stores found that, despite the seasonal intensity of wearing a huge discount commodities generally reach the level of folding, some Specials and even fold up and down only 3, but still failed to become the focus of sales.

Sales peak during the summer as the Dragon Boat Festival has passed, and spring and autumn seasonal goods have long been off the shelf, so wearing a hot commodity, and no sales pulling power. Although the cabinet is generally more summer discounts, or can not mobilize the enthusiasm of consumers. "The promotions are usually targeted, including clothing, shoes and other men and women dressed in commodities, consumers may be some used, some of the promotions have become less sensitive. Some price-sensitive customers are mostly in the season when the stockpile, the time, people do buy more than the node, so the sales performance in general. "