Red signs, the simple cabinet, now in Shanghai is a lot of mature neighborhoods have the "Shanghai shoe factory" stores, selling the "Buffalo" and "flower card" accompanied by two decades of Shanghai Shanghai-brand shoes. However, LONDON reporter found that the old brand stores everywhere but hardly cover difficult to maintain the status quo.
How old brand reputation?
Benefits like the elderly, young people too old-fashioned
Ms Chan for the public, the "Flower brand shoes," the young part time, "then took two or three months salary savings to live frugally, to Nanjing Road store to buy a pair of leather shoes flower, What a luxury thing. " "Trouble regulatory trouble, but especially proud of. 80 years in the field, Shanghai is definitely offers for higher quality shoes, clothing and shoes reflect the worth of Shanghai." Recalling each year back to Shanghai to visit relatives, relatives and colleagues to help bring along the Shanghai production of leather shoes, Chaduilahu Mr. settlers left after Northeast excited.buy keen shoes online
Than once the "all-powerful", and now the two old brand of shoes, "commit themselves to" street stores and supermarkets, the guests also visited the elderly in the majority, they are some fancy shoes, quality and affordable prices, some of the " Buffalo, "" flower card "inextricably nostalgia. Gong, a 50-year-old aunt told LONDON reporters, though now she often bought foreign brand shoes, but she was in love with brand shoes flower, "with more than a feeling."
However, and the youngest of the two brands but almost no impression, and occasionally into the store, only after visiting a lap and went out. Although the high cost of shoes, but the old style, in their view that some "old fashioned" and "rustic."
Visited the shoe factory stores
Goods "rich", a shoe tying clothing
Without the noise and glitz, these two old shoes do not select the "honor veterans," but some quiet corner of the city and continue with its loyal customers. The reporters found that the words "Shanghai shoe factory," the store number of them, and some claimed to outlets, and some claimed to be stores.
Began with the road in a "brand shoe", the wall hanging impressively, "Buffalo" and "flower card" logo. However, LONDON reporter found shopping in a circle, in addition to Buffalo brand shoes and flowers, but this store also other brands of shoes consignment. In addition, the corner shop staff also placed in the "friends on here, secondhand clothes and shoes." Such and such, this store is really a shoe factory in Shanghai outlets? This, two staff members who claimed Fanpin shoe factory in Shanghai, "consignment is to allow customers of other brands more choice."Keen Kids footwear sale
Wan Ping South Road Shanghai shoe factory in the factory in front of "outlets" on to sell only "Buffalo" and "Flower" brand shoes. The reporters found that two of the same as "outlets", new areas of commodities is entirely different. Subsequently, LONDON reporter went on Tianyaoqiao "Shanghai shoe factory store" in, too hard to find two other new stores. In this regard, the owner Luo aunt explained that this is because "each store to get the goods are not the same company."
Interview, the reporter also found that part of the "Shanghai shoe factory store" did not even rack, spread out a slip of a few hundred pairs of shoes placed on the ground, more like a store room of the "street vendors."
How to manage the factory store?
All stores are non-Direct, the old factory to survive
Whether imported brand, a joint venture brands, or some of the emerging local brands, consumers rely on a unified identity, unified furnishings, uniform service standards to identify the store, why Shanghai shoe factory store on such "diverse"?
"The real Shanghai shoe factory shoe stores only sell only 20,30 home", when the reporter called Shanghai shoe factory when a staff member said, "All Shanghai shoe factory outlets, specialty stores, not directly by the manufacturer camp management, community resources are relying on brand management, manufacturers are only responsible for supervision of work to do. "
When the reporter asked to interview the field site, the staff member immediately rejected. Because in his view, the once-booming business in Shanghai shoe factory is now the state can only "maintain" the word to describe, "There is nothing worth reporting"
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