From as far away as South Africa's rough diamond suppliers, to occupy over 90% diamond supply wholesaler in Shenzhen, Hangzhou and then to the streets of brand stores, nearly two months, "diamond prices," the rumors are to fast or slow speed crashed "landing."
With many goods for the "price" the word reticent about different brands of diamond merchants seemed happy to talk about "up."
Now the consumer face of the diamond wedding season, there is a business or even choose a marketing strategy might seem crazy: the price increases to drive sales ... ...
Diamonds really rise very far off the mark! Friends on the phone to hear reports of small Y 1 carat loose diamonds out of the latest price, Huang Jiaying's first reaction is to suspect that you got it wrong. In recognition of doing business is the bare diamond distribution of small Y, often run into friends do, my colleagues to buy diamond rings, Huang Jiaying will call the first time last inquiry. "H to 5 million more than color, I color over 40,000 ... ..." and on Tuesday, the small price of Y was reported to her a month ago and have basically the difference between a full-color level.pandora beads wholesale
"Weight, the color is a very important decision factors of diamond value. Had more than 40,000 dollars already available carat H color diamond, but now he can only get low-level color I color, Cha Haoduo ah . "rough count, Huang Jiaying found that the color of the" downgrade "means, just one month, the same quality carat diamond prices have risen about 30%.
"Rumors of price increases finally fulfilled." Huang Jiaying laments. And this "honor" than many people in the industry seems to expect more rapid, but also to be stronger.
Earlier this year, the global rough diamond sales accounted for 40% of the De Beers Diamond Trading Company (DTC) to see the goods in February increased at almost all types of diamond drilling the price of wool, with an average increase of 7%. After the March meeting to see the goods, DTC again raised the prices of most categories of products, the cumulative price increase of 15%. Almost at the same time, the global supplier of other gross drilling BHP Billiton and Petra Diamonds bid prices were up about 8%.
"Chinese New Year, we take the prices of goods has gone up about 25%." Although accordance with past practice, the diamond prices to pass from the production chain to the retail part of the general 3 to 6 months, but the diamond supplier in Shenzhen Business is almost the first time felt the pressure of price hikes. In Hangzhou the number of bare diamond dealer and jewelry store brands, price increases have also been in the making.
In order to alleviate the pressure of rising stock, April 15, Director and Deputy General Manager Winston Chow Sang Sang Holdings disclosed, the brand has with BHP Billiton reached a strategic cooperation, since 50% of Chow Sang Sang will be with the volume of diamond giant De Beers monopoly and BHP Billiton directly. But even some of Chow Tai Fook has also been reached with the mining company Rio Tinto, a similar agreement.
For pandora charms online, it seems to be a very difficult choice: on the one hand, April and May coincided with the wedding season is the traditional peak season for diamond sales, sell more goods is a priority, in the past has proved This is one of the most effective means than a discount price discount promotions, if you choose at this time prices are likely to affect sales; and on the other hand, in the face of rising diamond prices, price promotions if the usual choice , then the brands they sell are likely to face more embarrassment earn less, the next significant price increases are also likely to allow consumers to find it difficult to accept, but the vast majority of diamond retailers do not like Chow Tai Fook , Chow Sang Sang rubble that has a direct procurement.
Up or fail to rise? How up? Jewelers are marketing wisdom that is being tested.
No comments:
Post a Comment